Main competitors points of parity /points of differenciation points of parity : nike and adidas,puma or under armour are amongst the world’s most popular athletic clothing and equipment brands operating in the same competitive market. Swot analysis of nike strengths the biggest strength of nike is that it is an extremely competitive organization with its approach of “just do it” slogan for its brand epitomizing its attitude towards business. Nike markets its products under its own brand, as well as nike golf, nike pro, nike+, air jordan,etc nike is the leading maker of athletic shoes, equipment and apparel nike products cover a broad range of sports including basketball, football, running and soccer. Brand architecture nike - free download as powerpoint presentation (ppt / pptx), pdf file (pdf), text file (txt) or view presentation slides online brand architecture nike brand portfolio and brand architecture of itc brand architecture nike brand audit emami brand architecture.
Table of contents page part i 65 item 1 we focus our nike brand product offerings in eight key categories: running, basketball, football (soccer), men’s training, women’s training, action sports, sportswear (our sports-inspired lifestyle products) and golf. Nike, inc, incorporated on september 8, 1969, is engaged in the design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services the company's. Many of them are also animated and they’re ready for you to use in your powerpoint presentations the moment you need them related presentations the first nike apparel line appears the brand nike was - the first nike apparel line appears the brand nike was fitness company in the world atlanta olympics nike sport park. Nike’s desired brand image can be nothing more than to appeal to its target audience even more, and appeal to an even wider demographic, particularly people of higher age groups (parents and grandparents) (taman, 2013.
The strategies of nike and adidas have been compared from the textile industry nike and adidas both specialize in footwear, apparel and accessories and their competition is intense as nike is the market leader and adidas is the market challenger they implemented a multi-brand strategy by having a diverse brand portfolio which allowed them. Nike’s mission is to bring inspiration and innovation to every athlete (nike inc, 2012) according to them, you are an athlete if you possess a body the company has over 700 shops around the world and has offices situated in 45 countries outside the united states. Pepsico is the brand portfolio name of several food and beverage companies that include not only pepsi, but also brands such as frito lay, quaker and tropicana. In fiscal 2014, nike brand and converse sales in the united states accounted for approximately 46% of total revenues, compared to 45% in fiscal 2013 and 42% in fiscal 2012 we sell to thousands of retail accounts in the united states, including a mix of footwear stores, sporting goods stores. After buying this nike brand, consumers learn, and experience the quality and see across its global portfolio of business january 1, 2016 [strategic marketing plan of nike] page 27.
Nike’s brand association map describes the current situation of the brand regarding the competitors, products, related concepts and brand attributes as shown in exhibit 1, the closest nike’s competitors are the big shoe manufacturer adidas followed by the american company, under armour. Portfolio wedding the $35 nike logo and the woman who designed it by creative market on may 2, 2016 in the image also resembles a wing and hinted at the brand name, nike, named after the greek goddess of victory after some work on the logo, davidson then handed the design over to knight for a mere $35. Managing a portfolio of products what is product portfolio management imagine you have six products how should you allocate your limited marketing resources among them. Brand extension the benefits and pitfalls bloomhead consulting | business development | me rger and acquisition under a brand portfolio can also endanger overall brand image two fmcg companies p&g (procter & gamble) nike is an example on how a brand is extended to. Executive summary a brand with a keen sense of what it represents to consumers is nike nike adopted a three-word brand mantra of “ authentic athletic performance” nike has expanded its brand meaning from “running shoes” to “athletic shoes and apparel” to “all things associated with athletics.
Nike’s strength of its product pipeline, brand portfolio and global reach has made it the clear leader in sports performance, making it #1 or #2 in 89% of the top markets nike’s principal business activity is the design, development and worldwide marketing of high quality footwear, apparel, equipment, and accessory products. Transcript of nike strategic analysis nike: a strategic analysis about nike david fink patrick ettorre portfolio of brands cole haan converse inc hurley international, llc jordan brand nike golf umbro, ltd parker is responsible for the growth of nike, inc's global business portfolio, which includes cole haan, converse inc, hurley. Nike may be making fewer commercials, but nike has balanced it out by heavily focusing on digital marketing nike’s social media is anything and everything done right by a major company’s marketing team. Introduction to nike est in 1960 in oregon phil knight and bowerman - founder nike has gone through many changes started small and now has covered the us a.
Abstract: brand portfolio management begins with brand administration structures and schedules there must be a person or a group of people in charge of brand management within product markets, there must be a joint brand planning schedule at the level of all the. Nike reported an 11% rise in sales in western europe in the first half of fiscal 2014, while adidas posted a fall of 6 percent at constant currencies in its third quarter. Nike's principal business activity is the design, development and worldwide sell under the nike brand, wholly owned subsidiary converse, cole haan, g series, – a free powerpoint ppt presentation (displayed as a flash slide show) on powershowcom - id: 173ec-ywrhm.
Nike (nke) is ranked the #1 sports brand in “the forbes fab 40: the world’s most valuable sports brands 2014” with its strong brand image, tradition of introducing innovative products to. Nike brand reseach & mock campaign about the brand nike was founded in 1964 by bill bowerman and phil knight, initially named blue ribbon sports, in washington dc. The nike brand logo the swoosh is easily one of the most recognized brand logos in the world nike is just shy of becoming the definition of sports themselves the company has redefined itself from just another shoe company to an athletic and fitness lifestyle brand. Indeed, nike is very much a growth company with an ever expanding portfolio and a tre-mendous brand value and it’s been doing well, hence, mark parker, ceo and president of nike, proudly commented on the company’s 2008 performance: “i’m very pleased with inside the nike matrix.
Nike case-study for the launch of the nike air jordan future, our designers created a powerpoint movie announcing and presenting the shoe the design of the powerpoint movie is simple and complements the brand logo and product in order to emphasize the characteristics of the shoe and place the full focus on the message that makes the product so special.